Ben & Jerry's Co-Founder Urges Brand Independence
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Ben Cohen, a founder of Ben & Jerry's, wants to sell the brand. He says its owner, Magnum, stops its social work.
Magnum stopped Ben & Jerry's from supporting Black History Month. It also blocked posts about Gaza and student protesters.
Jerry Greenfield, the other founder, left the company last year. He felt the brand had lost its important independence.
Cohen thinks Ben & Jerry's is worth over one billion dollars. But Magnum says the ice cream brand is not for sale.
Unilever bought Ben & Jerry's in the year 2000. Later, issues came up with its social and political mission.
Questions
Who is Ben Cohen?
Ben Cohen is a founder of Ben & Jerry's.
What does Magnum stop Ben & Jerry's from doing?
Magnum stops Ben & Jerry's from supporting social work.
When did Unilever buy Ben & Jerry's?
Unilever bought Ben & Jerry's in the year 2000.
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Look at the article image and describe what you see on it. You may either speak or write your answer there.
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