Ben & Jerry's Co-Founder Urges Brand Independence


Ben & Jerry's Co-Founder Urges Brand Independence

Reading

Read this text and listen to it at the same time. If you don’t know a word click it to see explanation, hear pronunciation or add it to vocabulary.
Ben & Jerry's Co-Founder Urges Brand Independence

Ben Cohen, a founder of Ben & Jerry's, wants to sell the brand. He says its owner, Magnum, stops its social work.

Magnum stopped Ben & Jerry's from supporting Black History Month. It also blocked posts about Gaza and student protesters.

Jerry Greenfield, the other founder, left the company last year. He felt the brand had lost its important independence.

Cohen thinks Ben & Jerry's is worth over one billion dollars. But Magnum says the ice cream brand is not for sale.

Unilever bought Ben & Jerry's in the year 2000. Later, issues came up with its social and political mission.


Questions

Answer the questions to the text. Speak or write, you choose. AI will assess your answers.

Who is Ben Cohen?

Ben Cohen is a founder of Ben & Jerry's.

What does Magnum stop Ben & Jerry's from doing?

Magnum stops Ben & Jerry's from supporting social work.

When did Unilever buy Ben & Jerry's?

Unilever bought Ben & Jerry's in the year 2000.


Describe the article image

Look at the article image and describe what you see on it. You may either speak or write your answer there.


Discussion

Discuss this article with your AI tutor to practice. Your tutor will help you with vocabulary and grammar.

Read a new article every day and
discuss it with AI at lingolette.com
All content and tasks are generated by AI inspired by a real publication.
Ben & Jerry's Co-Founder Urges Brand Independence