Fashion Brands Fight Dupes as Consumers Choose
Reading
Fashion “dupes” are copies of expensive clothes. They are cheaper versions of high-end items. These dupes are becoming very popular, but they can cause legal issues.
Lululemon is suing Costco for selling clothing dupes. Costco is selling cheaper copies of Lululemon's clothes. Social media makes dupe shopping very popular with influencers.
Lululemon has faced problems with clothing copies before. Some companies copy Lululemon's clothes to sell cheaper versions. These copies are shared online with hashtags like “LululemonDupes”.
Companies have always made cheaper versions of brands. Dupes that resemble originals are usually legal. Many shoppers want the luxury look but do not want to pay a lot.
Companies get upset with these copies of their products. Hermès said that copying their bag was bad. However, so many people wanting the style was seen as flattering.
Questions
What are fashion dupes?
Fashion dupes are copies of expensive clothes that are cheaper versions of high-end items.
Who is suing Costco and why?
Lululemon is suing Costco for selling clothing dupes, which are cheaper copies of Lululemon's clothes.
Why do companies get upset about clothing copies?
Companies get upset because these copies of their products can cause legal issues and affect their brand.
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