Companies fight over sandwich design rights


Companies fight over sandwich design rights

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Companies fight over sandwich design rights

A federal judge ruled Smucker can sue Trader Joe's company. Smucker claims Trader Joe's sandwiches look too much like Uncrustables.

Smucker sued because of the round shape and crimped edges. Trader Joe's sandwich packaging also looked very similar.

Trader Joe's said its sandwiches are \"squircles,\" not round. They also said the crimped edge is for keeping contents inside.

The judge said Smucker worked hard on the Uncrustables brand. Customers now connect the special design with Smucker's product.

Smucker wants money from Trader Joe's for this issue. They also want all similar products to be destroyed.


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Who can sue Trader Joe's?

Smucker can sue Trader Joe's.

What does Smucker claim about Trader Joe's sandwiches?

Smucker claims Trader Joe's sandwiches look too much like Uncrustables.

What does Trader Joe's say about the shape of their sandwiches?

Trader Joe's said its sandwiches are 'squircles,' not round.


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